About us

A letter from Micaela, founder of Tribute

Who we are and where we've come from

Retail is such an exciting industry to be in, we count ourselves lucky! Each day brings something completely new - new products, new customers, new experiences. Most of all, we have FUN.

I'm Micaela, the founder and director of Tribute. I started this business in 2013 with a few imported bikinis on a plastic rail in Camps Bay and with the help of my husband, team members, family and friends along the way, the business has taken many exciting shapes and forms - from pop-up spaces, to our own boutiques in malls, and finally what we are today: an e-commerce store with a showroom and warehouse in Claremont, Cape Town.

With the launch of our online store in 2020, our brand is now accessible to all areas of South Africa and our parcels are being delivered in cities, towns, remote farms and even game reserves! The in-person shopping experience is also far more personal and relaxed, with our showroom open every weekday to any customers who prefer to see, touch and try on the items before purchase.

The Tribute brand is built around two ideas: there's no time for boring clothes and we dress comfortably classy and bold. All our buying decisions match these two mottos and it is our promise to our customers to continue striving for difference and individuality in all our product launches.

I'm a mom, wife and keen adventurer. I think most Tribute customers resonate with and share one or all three of these life priorities... and therefore when it comes to dressing, our needs likely meet too.

Either way, thank you for finding yourself here.

Micaela X

October 2014

The start of Retail

Our first retail store opened in October 2014, and was named "Feature", featuring many different local brands in one space. It was a hub of creativity with locally made products from clothing to homeware and artwork.

For 6 years we had various different pop-up and permanent retail spaces around Cape Town.

December 2015

Introducing Tribute

We had the opportunity to take up a second space in Cavendish Square, and as a result of that we had to come up with a second "brand", that brought forth "Tribute".

This was our fourth boutique in Cape Town, with two stores in the V&A Waterfront and two in Cavendish Square.

2017

The family expanded

The arrival of my boys in 2017 and 2018 brought a whole new dimension not only to my life but to the business too.

Attached to me for their entire first year, they came everywhere with me. You could find them behind the counter, helping paint the stores, and accompanying me on every buying trip. The Tribute team were (and still are) their Aunties. It certainly takes a village to raise children...

2020

Silver Linings

Having closed Feature in 2018 to focus on the Tribute brand, when Covid came upon us in 2020 we were in a position to pivot.

During lockdown, I was able to create the online store while my kids napped and it was the start of a whole new era for Tribute.

What may have taken years for us to get to, became an over night business change for the better. The moment lockdown semi-lifted the team were back at work packing orders and I was driving around Cape Town delivering them!

September 2021

Being Brave

The entire Tribute team thought we'd be a Cavendish fixture forever. It was our first home and we really did feel at home there.

However, by 2021 the ecommerce side of our business was requiring so much more of our efforts and we decided as a team to put all our energy, stock, woman-power into focusing on it.

Closing the last store in September 2021 was bittersweet. I can humbly say, we are so grateful we did.

I'm going to order another asap

Italian Knitted Tee with Crochet Pocket in Chocolate

Loving them!!

Mid-Rise Cotton Jogger Jeans in Blue with Animal Print Waist Band

They are like slippers, ❤️❤️

Vicki Leather Sneaker in White with Silver Glitter Star

Vicky Fan

This is my 2nd Vicky pair. Taking her with on my overseas holiday.

Stunning fabric and fit. Thank you for the stunning shopping experience.

Italian Textured Cotton V Neck Top with Shimmer Trim in Burnt Sienna

Nahla grey slip on

I absolutely love it, the colour is beautiful and it's super comfy. Can't wait to wear my Nahla slip on 😍

Amazing

Quilted Bomber Jacket in Leopard Print with Red Piping

Best Knit

So warm and also fashionable. Have been getting compliments all week so far

Jackie O 3/4 Length Knitted Viscose Coat in Khaki

joggers

I absolutely love the cream joggers! So comfy, yet stylish. The fabric is simply stunning. The slight stretch ensures ultimate comfort.

Reversible jogger jeans

I LOVE these jeans! They are the perfect cut for my shape, with the drawstring band that fits so comfortably over my sensitive tummy. Great quality too! An perfect for travelling, 2 pairs of pants in one. I would love to have them in more colours, or even just the same pants in one colour, not necessarily reversible.

Luv my shoes

They are very comfortable!!

Bayley Leather Sneaker In Dark Leopard Print

Yasmin leather sneakers

bought them at a fashion show, love them and so comfortable

Tops as always and service unbelievable

Italian Oversized Jumper with Shimmer Star In Blue Marine

Tamara Sneaker

They look super cool on and very comfortable. Much better than I expected

Tamara Leather Sneaker In Beige And Leopard Print

Love Love Love

The most comfortable shoes you can ever find Julz brand for the win

Love Love Love

The most comfortable shoes ever are Julz shoes from the first wear.

JULZ SNEAKERS

I love my white sneakers. I have never ever had such comfortable takkies. And your service was superb. I will 100% definitely order through you again. Thank you

So comfortable to wear .

Really comfy.. speedy service

Jose Leather Sneaker With Silver Print Star In Taupe And Brown

Is it me

The jacket is gorgeous. Very glamorous.. however not sure if i can pull it off. Just turned 70 although I look about 60 . Deciding if I would get lots of wear or not. It is beautiful though

Birkin Faux Fur Cropped Coat with Stud Buttons in Beige

perfect fit absolutely love this pants

Coated Leopard Print Jeans In Black And Gold

Awesome Fabric

Very comfortable and soft

Dark Blue Reversible Denim Jeans with Animal Print

Chloe Leather Sneakers In Black

Most Beautiful Black color! Looks awesome with any outfit & so very comfy!
Thank you Tribute for your very fast friendly service, delivery within two days from confirmation of my order.
Kind regards
Linda Knoesen

Flare leg denim jeans

Very comfortable. Excellent fit . My new staple ❤️🧡

Super comfy

Love these sneakers from Julz, stylish and so comfortable, I can wear it the whole day. It helps, because I am on my feet the whole day, front of house in a busy steakhouse

FREE DELIVERY OVER R1500

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EASY RETURNS

Enjoy a free first exchange – we’ll handle the pickup and delivery at no cost to you.

TOP-NOTCH SUPPORT

Our dedicated team is here to assist you with any questions, before or after your order

2000+ 5 STAR REVIEWS

With 2,000+ five-star reviews, you can trust Tribute to deliver what you’re looking for.